Praibury: Januari 2011

Sabtu, 29 Januari 2011

[X661.Ebook] Download PDF , by Randall T. Schuh - Biological Systematics: Principles and Applications: 1st (first) Edition, by Randall T. Schuh

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Sales Rank: #12463156 in Books
Published on: 1998-12-16
Number of items: 2
Binding: Hardcover

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Jumat, 28 Januari 2011

[C425.Ebook] Download , by Alf Breig - Adverse Mechanical Tension in the Central Nervous System (1978-04-16) [Hardcover], by Alf Breig

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Sales Rank: #4582154 in Books
Published on: 1978-04-16
Binding: Hardcover

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Selasa, 18 Januari 2011

[L767.Ebook] Ebook Download Understanding Cardiac Electrophysiology: A Conceptually Guided Approach, by Peter Spector

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In the fast paced world of clinical training, students are often inundated with the what of electrophysiology without the why. This new text is designed to tell the story of electrophysiology so that the seemingly disparate myriad observations of clinical practice come into focus as a cohesive and predictable whole.

Presents a unique, conceptually-guided approach to understanding the movement of electrical current through the heart, the impact of various disease states and the positive effect of treatment
Reviews electrophysiologic principles and the analytic tools which, when combined with a firm grasp of EP mechanisms, allow the reader to think through any situation
Presents the mathematics necessary for the practice of cardiac electrophysiology in an accessible and understandable manner
Contains accompanying video clips, including computer simulations showing the flow of electrical current through the heart, which help explain and visualise concepts discussed in the text
Includes helpful chapter summaries and full color illustrations aid comprehension

Sales Rank: #1148423 in Books
Published on: 2016-05-16
Original language: English
Number of items: 1
Dimensions: 10.90" h x .30" w x 8.50" l, .84 pounds
Binding: Paperback
136 pages

From the Back Cover

In the fast paced world of clinical training, students are often inundated with the “what” of electrophysiology without the “why”. This new text is designed to tell the story of electrophysiology so that the seemingly disparate myriad observations of clinical practice come into focus as a cohesive and predictable whole.

The first section of the book presents Dr Spector’s unique approach to understanding the fundamental concepts in electrophysiology, from ion channels and propagation to arrhythmia mechanisms and the generation of electrograms. The second half of the book describes electrophysiology as it is seen by the clinician: through electrograms, imaging, response to pacing maneuvers and electro-anatomic mapping. The book is designed to teach the mechanisms that underlie electrophysiology so that the reader can “figure out” how to solve clinical problems rather than apply memorized algorithms.

�This book:

Presents a unique, conceptually guided approach to understanding the movement of electrical current through
the heart, the impact of various disease states, and the positive effects of treatment
Reviews the principles that underlie electrophysiology and the analytic tools which, when combined with a firm
grasp of EP mechanisms, allow the reader to think through any situation in which they find themselves
Presents the mathematics necessary for the practice of cardiac electrophysiology in an accessible and understandable manner
Contains accompanying video clips, including simulations showing the flow of electrical current through the heart, which help explain and visualize the concepts discussed in the text
Includes helpful chapter summaries and full-color illustrations to aid comprehension

Understanding Clinical Cardiac Electrophysiology is essential reading for cardiac electrophysiology fellows, cardiology residents on rotation, cardiac electrophysiology laboratory technicians, device industry professionals, and general clinical cardiologists who want to enhance their understanding of cardiac electrophysiology.

About the Author

PETER SPECTOR, MD PROFESSOR OF MEDICINE, Director, Cardiac Electrophysiology and Cardiac Electrophysiology Laboratory, University of Vermont Medical Center, University of Vermont College of Medicine, Burlington, VT, USA

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Rabu, 12 Januari 2011

[F770.Ebook] Download Ebook The Boy From The Woods: A YA Paranormal Romance, by Jen Minkman

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Julia has been in love with Michael for years. He’s the hottest guy in school, and she can’t believe her luck when they finally hit it off during Senior Prom. Her dream doesn’t last, though: after a few dates, he callously dumps her out of the blue. Summer vacation starts with Julia feeling heart-broken and miserable.

But then she rescues Michael in the woods when he has a motorcycle accident in a heavy thunderstorm. From that point onward, her life is turned upside down. Michael has changed completely after the blow to the head that nearly killed him... and he wants her back. But why is he so different? And will she be able to trust him this time around?

Can the boy who broke your heart ever win it back again..?

Sales Rank: #132957 in eBooks
Published on: 2013-12-01
Released on: 2013-12-01
Format: Kindle eBook

Review
Well-written and presented with a few surprises, The Boy from the Woods is leisure reading teens will appreciate.
Have you ever wanted to believe the leopard could change his spots so badly that you've contemplated repeating past, predictable patterns of defeat against all odds and logic? And have you ever seen a total transformation that required proof to be believed?
All this and more is faced by a spunky female protagonist who finds herself on the wrong wide of romance with seemingly a second chance for success ... but, is it real? That's Julia's dilemma - and one not easily resolved. The fact that she doubts both circumstances and herself, at times, lends to the strength and believability of the plot: Especially notable is the presentation of how Julia grows and evolves. There are no pat answers available, and that's one satisfyingly realistic aspect of the story.

But, be forewarned - this isn't strictly a romance - it includes a dose of the paranormal. Just how does this happen? Therein lies the heart of The Boy From the Woods.

5-star review by D. Donovan, Senior Book Reviewer, Midwest Book Review

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4 of 4 people found the following review helpful.
I Really Like IT
By Sexy LM
Let me just say that this is the first book that I read from this author. and I have to say it is not what I was expecting I actually like it, like the characters and how it turned out bee. I am gone keep this short cause I don't want to give anything away. you just gone have to read the book and find out :)

Julia has had a crush on Michael for years. He's popular and arrogant. She thanks her lucky stars when he shows interest in her at their senior prom, after that they when out on few dates and on their last date they had sex, and he stop calling her she did not hear from him for an entire week, when she finally bump into him he acted like he did not know her like she did not mean anything to him, and he just broke her heart. When she went for a run through the woods towards her favorite oak tree she finds Michael on the ground with his motorbike next to him. after he open his ayes the first person that he saw was Julia and what was that for. After that accident he changes and Julia can’t wrap her head around it and yet she wants to believe that he is changed.

This book kept me on my toes through the this story, cause I just kept thinking he is gone do something and just mess everything up. Oh wow was I wrong what it did was to make me cried and yes cried like a baby.

I hope that once you read this story that you get to enjoy it and like it as much as I did.

Author Jen Minkman THANK YOU for introducing me to this awesome book, and this great characters.

2 of 2 people found the following review helpful.
Uh-oh...I see I will be upsetting a few people with this 2 star review of mine.
By Blendysreadit
Have you ever met someone for the first time and in the beginning when you are first introduced, you think they are pretty cool and someone you could really like, then they start talking and you find that your nerves become a little irritated, then they have mannerisms that just get under your skin and by the end of the night, you notice every little thing that is wrong with them and the spittle that flies out of their mouth every time they speak is the last straw and if you don’t get out of their company soon, you’re bound to do them bodily harm and probably spend the night in jail? Yeah, that can pretty much sum up my encounter with The Boy from the Woods and it’s painfully obvious, we just weren’t meant to be friends. The blurb sounded so promising and I was looking forward to reading this, but after a few chapters, I wanted to be put out of my misery and by the end, I was mentally unfriending and blocking this book from my friend book list.

I have this memory of when I went to the theater to see the movie, The Village by M. Night Shyamalan and about midway into the movie, I remember leaning over and whispering to my friend, “this movie would be so dumb if it’s all actually taking place in the present time, but for some reason, they are living like the Amish in some middle of the woods compound and don’t even know it!” (note: I have nothing against the Amish) So, you can imagine my reaction when the great reveal happened at the end of that movie, I was so astonished at the sheer ridiculousness of it all and the fact that I had been pretty spot on with my earlier prediction, that I was actually offended. Well, something like that kind of happened again while I was reading this. I had a moment where I thought, “I really hope that THIS is not where Ms. Minkman is taking this story!” and I’ll be darned if that isn’t EXACTLY where she went.

If you decide to read this book, you need to also be aware of a few cultural differences, because one thing I know for sure is that beer and wine were NOT on the menu at my school prom, so it’s pretty obvious that the legal age limit for drinking is a bit younger there than it is here in the states. It’s not a big deal and I wouldn’t have minded having beer and wine at my prom (legally), but just fair warning to some readers who might find stuff like that hard to grasp.

Overall, this was not a book I enjoyed and I really wouldn’t recommend it to anyone. It was not just one big thing that turned me off of this book, but also several little things that all culminated together to make this a bad experience for me. The concept was there, but everything else failed in my opinion.

I would like to thank NetGalley and Storm Publishers for the ARC of this title in exchange for an honest review.

2 of 2 people found the following review helpful.
Boy from the Woods
By Serenity
So I love working with Jen and this has to be my favorite book by her yet!!!! Oh the love story of Julia and Michael is so lovely. Those two have their connection that sparks up and I really love them and have to be one of the best couples ever! Omg do not read the ending! You will cry wanting more more more more more! Seriously, Jen shouldn't have left it that way!!

Julia loves being in the woods. It's been her place, when things don't go so well, like a death or a parent's divorce. The best part of it, she can daydream of Michael, the hottest guy she has loved for over two years now. Well her friend Gabby is there and is a fun character.

Now the thing about Michael is that he used to be all nasty and then poof, he was this new guy. He was found in the woods in a serious condition, and suddenly he wasn't close to dying. He became healed and things changed. He started to take an interest in her in their senior year. He and Julia talk and they spent a night at his house, a whole dream some true. A week later and she hasn't heard from Michael since, and then they meet and he said that he was out of town and left with a kiss on her cheek. So right now you'll be yelling at Michael for what he is doing to Julia, and yes I wanted to jump in and teach him a few lessons for some more pages.

Though as the book goes on, you will change your mind and agree that they are lovey together. Michael will prove himself, so you will then yell for him to be more cute.

Julia through all of this, is just amazing. She is strong, capable, loving, smart, just fits into this story so perfectly.

I really loved this book and want to read more! I hope that this will somehow turn into a mini series. I can't stop going crazy for this book, really one of the best books I've read this year. Which is good, since I've only felt super crazy for three other books this whole year.

So I give this book 5 stars!

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Kamis, 06 Januari 2011

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Sales Rank: #4696632 in Books
Original language: English
Number of items: 1
Dimensions: 10.39" h x .63" w x 7.72" l, 1.57 pounds
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[P810.Ebook] Free PDF Student Solutions Manual for Weiers' Introduction to Business Statistics, 5th, by WEIERS

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Sales Rank: #8449906 in Books
Brand: Brand: South-Western College Pub
Published on: 2004-04-07
Original language: English
Binding: Paperback
368 pages

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Senin, 03 Januari 2011

[G683.Ebook] Free PDF Kellogg on Branding: The Marketing Faculty of The Kellogg School of ManagementFrom Wiley

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

The latest thinking on key branding concepts, including brand positioning and design
Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
Techniques for building a brand-centered organization
Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Sales Rank: #53844 in Books
Published on: 2005-09-29
Original language: English
Number of items: 1
Dimensions: 9.30" h x 1.20" w x 6.30" l, 1.20 pounds
Binding: Hardcover
352 pages

Review
“…rich in stories…rich in insights” (The Economist, 26th November 2005)

From the Inside Flap
Kellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at Northwestern University. Properly managed, brands can be a company's most valuable asset, creating lasting customer loyalty and preferences strong enough to overcome intense competition and price differences. This book gives executives and managers the information they need to build strong, enduring, and profitable brands. Topics covered in the book include:

Developing a compelling brand positioning
Extending an established brand
Strategically managing a brand portfolio
Building a brand-focused organization
Measuring brand value

The book includes chapters by respected marketing professors as well as top industry executives, and cites examples from brands as diverse as Nordstrom, Wal-Mart, Harley-Davidson, BMW, TiVo, palmOne, Dell, Gillette, Tiffany, and Levi Strauss. Kellogg on Branding is an invaluable guide for marketing executives and managers, consultants, and students.

From the Back Cover
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

The latest thinking on key branding concepts, including brand positioning and design
Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
Techniques for building a brand-centered organization
Insights from senior managers who have fought branding battles and won

Most helpful customer reviews

0 of 0 people found the following review helpful.
Do yourself a favor...
By Amber Roberts
This book is a must have. Covers just about, if not, everything you need to know about Branding. Not a big fan of how Chapter 3 was written. Let's just say the Professor who wrote/contributed to Chapter 3 felt the need to flex his English skills - unecessary over the top vocabulary. Chapter 4 is the best chapter - Competitive Brand Strategies. Uber came to mind this entire chapter regarding their pioneer advantage. If you wish to have a solid grasp of Branding, do yourself a favor and buy this book.

41 of 44 people found the following review helpful.
An Invaluable Single Source of Information and Counsel
By Robert Morris
The last time I checked, Amazon and its online partner Borders sell more than 8,000 different books on the general subject of brands and brand management. Presumably this number will continue to increase as organizations become more actively involved with marketing initiatives which effectively leverage one or more brands.

What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University. It was edited by Alice M. Tybout and Tim Calkins who co-authored the Preface; Philip Kotler provides the Foreword and Calkins the Introduction.

I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which, in this volume, are carefully organized within four Sections:

I (Chapters 1-3) Key Branding Concepts

II (Chapters 4-6) Strategies for Building and Leveraging Brands

III (Chapters 7-13) From Strategy to Implementation

IV (Chapters 14-20) Branding Insights from Senior Managers

There are five themes which are rigorously examined through the narrative: brand positioning, brand design, brand meaning, leveraging a brand, creating a brand-driven organization, and then three chapters are devoted to issues on measurement. I especially appreciate the provision of various frameworks, check-lists (e.g. the five-step process for designing a brand on page 38), "Figures" (e.g Whirlpool's Touch Point Wheel" on page 230), and other tools to assist the reader with clarifying her or his thoughts about branding in terms the specific needs and interests of his or her organization.

Although taken out of context, the following three excerpts are representative of the high quality of thinking and writing throughout this book:

"The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether or merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger (stoke, anneal, cauterize; conflagration, possession, aggression). The brand embodies the transformative heat of passion, properly tended. It is bestowed and it is earned. The brand bespeaks the forging of a family." John F. Sherry, Jr. on "Brand Meaning," page 41.

"There are several sources of pioneering advantage. All are derived from the pioneer's unique role in creating the category, in defining the dimensions on which brands compete, and in influencing the importance buyers attach to perceived differences. Simply put, the pioneer plays a unique role... It is perceived different from others, and that perception is valuable in several ways....A pioneer can become the standard against which later entrants are judged simply by establishing the category and being viewed as the near-ideal product. This strong association with the product category means that virtually all other products in the category are now judged by the established standard. Standards in markets take at least two forms -- psychological standards and technological standards." Gregory S. Carpenter and Kent Nakamoto on "Competitive Strategies," pages 75 and 77.

"The differences between technology markets and CPG [consumer packaged goods] markets from a branding standpoint can be categorized into differences related to the market, differences related to products, differences related to customer behavior, and differences related to channels and ecosystems. I use this categorization scheme to discuss the challenges and principles of branding in technology markets. Figure 11.1 [pages 204 and 205] summarizes the key contextual dimensions that form the basis of contrasting brands in technology markets with branding in CPG markets." Mohanbir Sawhney on "Branding in Technology Markets," pages 202 and 203.

This book will be of greatest value to those senior-level executives who need to know their customers better and how to get closer to them, who need expert counsel on how to differentiate what they offer and then with formulating appropriate branding strategies which position their offering, not only as relevant to the given target market but indeed superior in value to whatever is offered by competitors.

Those who share my high regard for this volume are urged to check out Kellogg on Marketing edited by Dawn Iacobucci and Kellogg on Integrated Marketing co-edited by David Dranove and Sonia Marciano. I also recommend Harvard Business Review on Brand Management, Alina Wheeler's Designing Brand Identity, William J. McEwen's Married to the Brand, Marty Neumeir's The Brand Gap, Martin Lindstrom's Brand Sense, David A. Aaker's Building Strong Brands as well as Brand Portfolio Strategy, Bill Schley and Carl Nichols Jr.'s Why Johnny Can't Brand, Scott Bedbury and Stephen Fenichell's A New Brand World, Kevin Lane Keller's Strategic Brand Management (Second Edition), Alex Wipperfurth's Brand Hijack, and Douglas B. Holt's How Brands Become Icons.

16 of 16 people found the following review helpful.
A Thorough Analysis on Branding
By Paul Marc Oliu
I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem.

First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information.

A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights.

I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book.

Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management.

Needless to say, this volume armed me quite well for our branding initiatives.

Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere.

Regardless, I highly recommend.

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Sabtu, 01 Januari 2011

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Sales Rank: #5311183 in Books
Published on: 1980-09
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Binding: Hardcover
326 pages

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In response to the increasing convergence of technologies in the entertainment industries, this thoroughly updated and revised fifth edition makes the casebook more timeless. Providing contract templates covering book publishing, recording contracts, actor agreements, video game agreements, and internet agreements, among others, this new edition is more useful and illustrative of the business of entertainment for lawyers, students, and industry professionals than its competition. Introductions, notes, and cases are fully updated to take into account recent changes in the industry. This classic casebook is essential to students at law schools throughout the country and to industry professionals trying to keep up with this ever-changing field of law.

Sales Rank: #151059 in Books
Published on: 2006-11-01
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 10.00" h x 2.13" w x 7.01" l, 4.30 pounds
Binding: Hardcover
1044 pages

Review
"Law and Business of the Entertainment Industries is one of the few texts that thoroughly explores both aspects of the various entertainment industries. Now in its fifth edition, Law and Business of the Entertainment Industries is authored by a panel of experts who are also among the top lawyers in the field. This lends a certain gravitas both to the theoretical, as well as to the practical, aspects of the work. This classic tome sets out and examines the various businesses that comprise the entertainment industry in an accessible, interesting, and thoroughly informative manner….[t]he text generously uses entertainment industry cases and historical examples in order to explain many of the basic principles of these legal specialties. The pleasing result is both a casebook filled with several of the most important decisions affecting the entertainment business….In all, this fully updated fifth edition….[m]ay well be the most comprehensive work on the subject available." - Entertainment and Sports Lawyer

"Aimed at law students preparing to specialize in this area, this text examines both the legal and business aspects of the entertainment industries. The authors begin by looking at the roles of the various representatives of entertainers and discussing the complex issues involved in recognizing and acquiring rights. Other topics include (for example) literary publishing, sound recordings, film, television, and the Internet. Editor Don Biederman (who died in 2002) taught entertainment and media law at Southwestern U. School of Law in Los Angeles." - Reference & Research Book News

About the Author

Donald E. Biederman was Executive Vice President/Legal & Business Affairs and General Counsel, Warner/Chappell Music, Inc., Los Angeles and Professor of Law and Director, National Institute of Entertainment & Media Law, at Southwestern University School of Law, Los Angeles, CA (now the Donald E. Biederman Entertainment & Media Law Institute).

Edward P. Pierson is Executive Vice President of Legal and Business Affairs and General Counsel of Warner/Chappell Music, Inc., Los Angeles, Calif., Adjunct Professor of Law at Southwestern University School of Law and past Chair of the American Bar Association Forum on the Entertainment and Sports Industries.

Martin E. Silfen is an entertainment attorney and Adjunct Professor of Law at William and Mary Law School and Intellectual Property Summer Institute of Franklin Pierce Law Center. He is a member of the Virginia Bar.

Janna Glasser is an entertainment attorney and Vice President and General Counsel of Mona Lisa Sound, Inc. She has served as an Adjunct Professor at Pace University School of Law. She is a member of the New York Bar.

Charles J. Biederman is Counsel with Manatt, Phelps & Phillips in Los Angeles. He has served as Adjunct Professor at Vanderbilt University Law School and Mike Curb College of Entertainment and Music Business. He is a member of the New York, Georgia and Tennessee Bars.

Kenneth J. Abdo is Vice President of Lommen Abdo Law Firm in Minneapolis, MN. He is also Adjunct Professor at William Mitchell College of Law, St. Paul, Minnesota and past Chair of the American Bar Association Forum on the Entertainment and Sports Industries.

Scott D. Sanders of Scott D. Sanders, P.C., is an entertainment attorney, entertainment litigator and member of the Georgia Bar. He is an Adjunct Professor of Law at Emory University School of Law teaching Entertainment Law. In Jennings v. The Black Crowes, a case based upon a pie-chart agreement between a band and their tour manager, he was lead counsel for the plaintiff in the first music industry related trial televised live on Court-TV.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Worth the money and then some
By Don McGowan
Besides my day job, I teach entertainment law at the University of Washington. As such I receive lots of free books from publishers who want me to assign them as textbooks. I paid actual money for this one, and I agree with William Wilson's review: this book is an absolutely top-notch overview of a complex field. In particular, the review of music publishing is very helpful. Music publishing is an absolute nightmare of a business and the legal issues can leave you totally lost. This book covers them in a way that makes them as intelligible as possible. The only chapters I'd think are lacking are the ones on video games, but that's a very new field from a legal perspective and actually many of the issues are the same as in other entertainment fields so there are analogies aplenty.

Depending on the length of your course, I would seriously consider assigning this textbook.

0 of 2 people found the following review helpful.
Five Stars
By El Profe
Excellent.

3 of 9 people found the following review helpful.
It looked new but...
By Keidra Cameron
I ordered the Entertainment Law book from the amazon store becasue I wanted to purchase a new book, without highlights or writing in it, but I received the book with the bind holding on by the seams (literally)! Because I was so pressed for time and did not want to wait another 4-5 days to return it, I kept the book. Other than the unraveling book, the delivery was prompt and book appeared to be in good condition

See all 6 customer reviews...

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