Minggu, 28 Juli 2013

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Tangos, Milongas and Other Latin-American Dances for Solo Piano (Dover Song Collections)From Dover Publications

This unique collection includes 40 tuneful, vivacious dance pieces from the Caribbean and South America. Chosen by editor Joseph Smith from a vast musical literature that remains largely unavailable in North America, all date from the late nineteenth and early twentieth centuries and appear in their original versions for solo piano.
Featured composers include the legendary Ignacio Cervantes, who brought new sophistication and refinement to the Cuban danza; Carlos Gomes, whose piano dance "A cayumba" evokes the African influence on Brazilian music; Puerto Rican Juan Morel Campos, a prolific composer of danzas that range from the capricious to the smolderingly passionate; self-taught Ernesto Nazareth, characterized by Heitor Villa-Lobos as "the true incarnation of the Brazilian soul"; Mexican Manuel Ponce, who favored the piano but is best known for his guitar works, which were popularized by Segovia; Jos� Quint�n, who brought a new textural richness to the Puerto Rican danza; Manuel Saumell, father of the Cuban contradanza; and Alberto Williams, a student of C�sar Franck and founder of the Buenos Aires Conservatory, who brought a new seriousness and professionalism to the musical life of Argentina.

  • Sales Rank: #645206 in Books
  • Brand: Dover Publications
  • Published on: 2003
  • Released on: 2011-04-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.84" h x .39" w x 8.96" l, .93 pounds
  • Binding: Paperback
  • 128 pages

About the Author
Joseph Smith, Jr., is the founder of The Church of Jesus Christ of Latter-day Saints and is regarded as a divine prophet and the translator of "The Book of Mormon," having been given the divine gift of interpretation after he was led to the golden plates on which the book was written. He translated the book in 1829.

Most helpful customer reviews

0 of 3 people found the following review helpful.
A collection of unknown pieces at best
By Kha
This is not a book of known Latin American dances and it should be very difficult to play them if you are not familiar with them beforehand. I would not risk buying this collection. .It should have come with a CD.

See all 2 customer reviews...

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Rabu, 24 Juli 2013

[L829.Ebook] Ebook Swift for Programmers (Deitel Developer Series), by Paul Deitel, Harvey Deitel

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Swift for Programmers (Deitel Developer Series), by Paul Deitel, Harvey Deitel

The professional programmer’s Deitel� guide to Apple’s new Swift programming language for the iOS� and OS X� platforms

Written for programmers with a background in object-oriented programming in a C-based language like Objective-C, Java, C# or C++, this book applies the Deitel signature live-code approach with scores of complete, working, real-world programs to explore the new Swift language in depth. The code examples feature syntax shading, code highlighting, rich commenting, line-by-line code walkthroughs and live program outputs. The book features thousands of lines of proven Swift code, and tips that will help you build robust applications.

Start with an introduction to Swift using an early classes and objects approach, then rapidly move on to more advanced topics. When you master the material, you’ll be ready to build industrial-strength object-oriented Swift applications.


About This Book

The Swift™ programming language was arguably the most significant announcement at Apple’s 2014 Worldwide Developers Conference. Although apps can still be developed in Objective-C�, Apple says that Swift is its applications programming and systems programming language of the future.

Swift is a contemporary language with simpler syntax than Objective-C. Because Swift is new, its designers were able to include popular programming language features from languages such as Objective-C, Java™, C#, Ruby, Python� and many others. These features include automatic reference counting (ARC), type inference, optionals, String interpolation, tuples, closures (lambdas), extensions, generics, operator overloading, functions with multiple return values, switch statement enhancements and more. We’ve been able to develop apps more quickly in Swift than with Objective-C and the code is shorter, clearer and runs faster on today’s multi-core architectures.

Swift also eliminates the possibility of many errors common in other languages, making your code more robust and secure. Some of these error-prevention features include no implicit conversions, ARC, no pointers, required braces around every control statement’s body, assignment operators that do not return values, requiring initialization of all variables and constants before they’re used, array bounds checking, automatic checking for overflow of integer calculations, and more. You can combine Swift and Objective-C in the same app to enhance existing Objective-C apps without having to rewrite all the code. Your apps will easily be able to interact with the Cocoa�/Cocoa Touch� frameworks, which are largely written in Objective-C.

You can also use the new Xcode playgrounds with Swift. A playground is an Xcode window in which you can enter Swift code that compiles and executes as you type it. This allows you to see and hear your code’s results as you write it, quickly find and fix errors, and conveniently experiment with features of Swift and the Cocoa/Cocoa Touch frameworks.

Practical, Example-Rich Coverage of:

  • Classes, Objects, Methods, Properties
  • Initializers, Deinitializers, Bridging
  • Tuples, Array and Dictionary Collections
  • Structures, Enumerations, Closures, ARC
  • Inheritance, Polymorphism, Protocols
  • Type Methods, Type Properties
  • Generics; Strings and Characters
  • Operator Overloading, Operator Functions, Custom Operators, Subscripts
  • Access Control; Type Casting and Checking
  • Nested Types, Nested Methods
  • Optionals, Optional Chaining, Extensions
  • Xcode, Playgrounds, Intro to Cocoa Touch� with a Fully Coded iOS� 8 Tip Calculator App
  • Overflow Operators, Attributes, Patterns
  • More topics online

IMPORTANT NOTE ABOUT XCODE AND SWIFT: With Xcode 6.3 and Swift 1.2, Apple introduced several changes in Swift that affect the book's source code. Please visit www.deitel.com/books/iOS8FP1 for updated source code. The changes do not affect Xcode 6.2 users. You can download Xcode 6.2 from developer.apple.com/downloads/index.action (you’ll have to log in with your Apple developer account to see the list of downloads).

Visit www.deitel.com

  • Download code examples
  • For information on Deitel’s Dive Into� Series programming training courses delivered at organizations worldwide visit www.deitel.com/training or to deitel@deitel.com
  • Join the Deitel social networking communities on Facebook� at facebook.com/DeitelFan, Twitter� at @deitel, Google+™ at google.com/+DeitelFan, LinkedIn� at bit.ly/DeitelLinkedIn, YouTube™ at youtube.com/user/DeitelTV and subscribe to the Deitel� Buzz Online e-mail newsletter at www.deitel.com/newsletter/ subscribe.html

  • Sales Rank: #833182 in Books
  • Published on: 2015-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.10" w x 6.90" l, .0 pounds
  • Binding: Paperback
  • 400 pages

Review

“Apple took everyone by surprise when they announced a new programming language for developing Mac and iOS applications. Taking lessons from Objective-C and many other languages, Apple built a new language from the ground up. There is a lot to learn–new syntax, new idioms and more. It all seems daunting, but the Deitels have written a book that thoroughly explores Swift and Xcode 6 and guides you through what you need to know, regardless of which language you came from.”

–Robert McGovern, Independent Developer

“An excellent introduction to Apple’s new programming language. Line-by-line code explanations. Practical real-world abstractions throughout the code. Full of links to great resources. Features are introduced by comparison to established programming concepts making Swift easy to learn for developers new to Apple’s platforms. A must-read.”

–Ren� Cacheaux, iOS Architect, Mutual Mobile

“It’s surprising that a book of this quality, depth and breadth has appeared so soon after Swift was announced. The ideal accompaniment to Apple’s reference documentation. This developers’ book takes an in-depth look at Swift. Whether you’re moving to the Apple ecosystem from a C++, C# or Java background or you’re an Objective-C programmer looking to update your skills to this newest and most exciting of Apple’s languages, this book is for you. Complements the Deitels’ excellent book iOS 8 for Programmers: An App-Driven Approach with Swift and maintains their trademark high-quality approach, containing many interactive, nontrivial code examples with in-depth code walkthroughs and best practices. Uses the power of Swift with Cocoa’s Foundation classes. A must-have for any serious Apple developer.”

–Rik Watson, Technical Team Lead for HP Enterprise Services (Applications Services)

“Perfect for the Objective-C developer looking to quickly learn Apple’s newest language. You’ll learn how to incorporate new Swift features such as tuples, closures and generics into your existing Objective-C projects. You’ll appreciate Swift’s built-in error handling while working through real-world examples in Xcode playgrounds.”

–Scott Bossack, Lead iOS Developer, Thrillist Media Group

“The chapters are comprehensive, covering simple use cases to complex challenges Swift is distinctly suited for. The code examples often represent day-to-day programming challenges. A wonderful learning tool and a handy reference for experienced developers.”

–Ash Furrow, iOS Developer, Artsy

“With Swift-based IOS 8 and OS X development the Deitel magic continues. They guide you through Swift with increasingly complex projects. They also offer valuable software engineering tips, performance improvements and techniques for preventing common errors. Whether your programming background is Java, C#, C++ or Objective-C, you will benefit from this valuable book. There is no question that Swift is Apple’s programming language of the future. This book by Paul and Harvey Deitel will be your guide to that future.”

–Charles Brown, Independent Contractor affiliated with Apple and Adobe

“Fantastic, especially for those involved in iOS and OS X development. Complete examples help explain concepts clearly. Great combination of Swift topics and helpful real-world tips on working with Cocoa’s Foundation classes, software engineering, performance, and error prevention. Highly recommended.”

–Jack Watson-Hamblin, Programming Writer and Teacher, MotionInMotion

“The explanation of hash tables in the Dictionaries chapter is a plus; includes important tips, helping you avoid common roadblocks; every code sample is provided as a playground, letting you try out and modify the samples–cool! Great example on when to use an implicitly unwrapped failable initializer; liked how Chapter 8 kept building upon the Time class; validating property values via property observers is a nice practical tip. The Structs chapter includes great tips such as defining struct custom initializers in extensions so that you continue to get access to the autogenerated memberwise initializer, saving developers time. Great nested type example. Includes the all-important advice about when to use reference types vs. value types. Chapter 10 has a nice introduction to polymorphism; great real-world examples, including a practical illustration on how to use protocols. Perfect introduction to generics. Love the NSDecimalNumber arithmetic operator overload example in Chapter 12–it illustrates Swift’s expressiveness while working with Objective-C code; this treatment of operator overloading and associated topics is very complete and includes great tips.”

–Ren� Cacheaux, iOS Architect, Mutual Mobile

“I loved how the Dictionary examples represent problems programmers actually face. The Classes chapter is very good; I love the breadth and helpful caveats. Chapter 9, Structures and Enumerations, is fantastic–gives readers a sense of how the different data types work and when each is appropriate; a thorough description of some of Swift’s most awesome features. The Inheritance, Polymorphism and Protocols chapter includes the only explanation of polymorphism I’ve ever read in a textbook that makes sense; great use of case studies to solidify new concepts. I liked the discussion of how the Swift standard library uses generics and that the reader has been using them throughout this book. I appreciated the operator overloading examples using both custom types and Swift/Foundation ones–a really great chapter covering a super-cool feature of Swift whilst urging the appropriate level of caution.”

–Ash Furrow, iOS Developer, Artsy

“A quick and enjoyable introduction to the Swift programming language. Covers Swift’s strong typing, integration with Objective-C, use of the number and string primitives as well as the array and dictionary collections. I liked the way that mutability and immutability were explained, and where optionals were returned from subscripted access; the playgrounds were easy to experiment in. It was good that you created the array [Payable]–showing that protocols are also types. Good generics examples, particularly the safer Stack.”

–Abizer Nasir, Freelance iOS and OS X Developer, Jungle Candy Software Ltd.

“The syntax shading really helps set the code apart. The introductory tour of Xcode was great. I liked the callouts for engineering tips and best programming practices. I thought the discussion about Hashing was particularly invaluable and informative. A good job of showing how to use structs and enums and their increased power compared to say Objective-C–I like that you returned to earlier examples and re-implemented them using structs to compare the different approaches. The Operator Overloading chapter felt like it was constantly teaching me something–it was thorough and all the tips felt appropriate.”

–Robert McGovern, Independent Developer

“I’m happy with the pace, especially if I consider the target audience to be an existing Objective-C programmer. The Functions, Methods, enums and Tuples chapter is excellent. Loved the Arrays chapter–the book is worth it just for the performance tips alone; I really like the creating and initializing arrays example; sorting an Array with the method sorted and closures is a good example; the variadic parameters example is lovely. The Classes chapter is full of sound software engineering principles applied in a very understandable way to the new idioms exposed by Swift. Great enum examples. The Inheritance, Polymorphism and Protocols chapter is excellent. An excellent introduction to generics. Chapter 12 is a great intro to the more complicated aspects of String manipulation whilst showing some great, real-world operator overloading examples.”

–Rik Watson, Technical Team Lead for HP Enterprise Services (Applications Services)

About the Author

Paul Deitel and Harvey Deitel are the founders of Deitel & Associates, Inc., the internationally recognized programming languages authoring and corporate-training organization. Millions of people worldwide have used Deitel books, LiveLessons video training and online resource centers to master iOS� app development in Swift and Objective-C, and Java™, C++, Android™, C#, .NET, Visual Basic�, Visual C++�, C, Internet and web programming, JavaScript�, HTML, CSS, XML, Python�, PHP and more.

Most helpful customer reviews

13 of 16 people found the following review helpful.
Swift Book truly written for Programmers coming from C++, Java, C#, or Objective-C
By Eric R. Dunstan
Having read all fourteen chapters in this book, I now feel competent in this new language that is very different from all other object-oriented compilable languages I know. I have worked extensively in Java, C#, C++, and Objective-C. Swift seems to be a distant relative to all those languages. In fact, Swift seems to be so distinct as to be in a language family of its own. So there is a greater learning curve to mastering this language coming from those languages than there is in going from one to another among those languages, such as from Java to C++. However, this book is titled correctly: "Swift for Programmers". It assumes you are already a programmer in one of those languages, and thus you do not start from programming 101. Instead, this book gets you up-to-speed fast, and is quick paced, giving just enough coverage to enable comprehension of a language feature before moving onward.

The concepts covered are clear and well written. The book as a whole is well written, and can easily be read from cover to cover. The last two chapters are a quick intro to iOS programming with Swift, but the rest of the book applies to development in the language itself, whether the target is OS X or iOS. The book is a quick read but comprehensive, and I highly recommend this book for programmers who want to get into this new technology coming from another technology, whether it is from iOS in Objective-C or from C++,Java, or C#.

Once you master this language, if you knew Objective-C, you will understand why Apple is moving over to this new technology for all their development. Swift is better, more powerful, and faster to develop in than Objective-C and you can directly access libraries written in Objective-C and C from your Swift code. However, there is no equivalent of Objective-C++ in Swift yet, but the technology is quite new, and we don't know how it will change in coming years. But the book makes clear that rapid changes are occurring in the language. So what you learn today may be different in the soon future. However, now is the time to come onboard with Swift, in its infancy, so you can ride the wave and have the advantage over those still working in Objective-C.

There are a lot of unusual features in Swift that require an in-depth explanation to understand, and this book provides that. For example, the book covers the automatic conversion of common types between Swift and Objective-C libraries that it uses. It mentions how NSString, NSDictionary, and NSArray are converted to Swift's value based struct equivalents transparently to the programmer. It also mentions the memory management of Swift. Swift does not have automatic garbage collection like Java or C#, but neither does it have raw pointers like C++, C, and Objective-C. Instead, it accomplishes memory management through ARC (Automatic Reference Counting), which is a feature started in Objective-C and perfected in Swift. Basically, the Swift compiler handles all the ARC code; all the programmer needs to do is prevent circular references, which is done by using weak references. ARC is used for reference types only. Everything else is passed by value on the stack, and these are called structs. Even numbers are value objects with methods and properties.

Swift is an object-oriented language without a common super object from which all classes descend. Swift classes do not need to have a super class. However, your Swift classes can descend from Objective-C classes and inherit and change their methods. This book covers these object-oriented features, including extensions, which is the Swift version of Objective-C categories, only much more powerful. With extensions and operator overloading, the book shows how you can add overloaded operators to existing Objective-C classes in Foundation and Cocoa and Cocoa-Touch without access to the source code of those classes! C++ and C# are not quite as capable in their operator overloading functionality.

This book also covers how they totally avoid the problems of Null Pointer Exceptions, which is a problem with most other compilable languages. This is accomplished through optionals. Note that there are in fact no such thing as Exceptions in Swift. Instead you have failable initializers, which return optionals containing nil if they fail.

These details just cover the tip of the iceberg in this new language. I strongly recommend buying this book while it is new. I bought it the day it was released, and I have never regretted it. It was a good read and serves as a good reference with good pointers to go back to. In addition, almost every section points to URLs that you find more detailed discussions on the internet for further understanding. In summary, this is a very good book.

5 of 6 people found the following review helpful.
I really didn’t like this book
By ZenToadBookWorm
I really didn’t like this book. Because of the title, I assumed that this book would get me up and coding in no time. Instead, most of the book is dedicated to code snippets and short examples introducing the language. If this book is really for programmers, why are you explaining with paragraphs and code examples how the “or” operator works. I already know how to program, and I already know all this stuff. It isn’t until Chapter 13 that the book starts explaining stuff that a programmer new to the language wouldn’t know. So I do not recommend this book. A few hours online looking at documentation would give you the same amount of knowledge.

1 of 1 people found the following review helpful.
Already somewhat out of date
By SW
Buy an expensive computer language book with a copyright the same year you bought it (2015) you would expect it to be completely relevant. A lot of the code will not compile with the latest Swift because of small syntax changes.

Just to list a few things wrong that prevent compiling:
1. "println()" used in almost every example needs to be changed to "print()"
2. "#" prefix for givng an external parameter name the same name as the internal has been removed from the language.
3. "Printable" protocol has been replaced "CustomStringConvertible" . This is the way to make the object print themselves.

The book is pretty good otherwise. If Deitel updates the book and Apple stop breaking compatibility with syntax changes it probably would be 4 or five star book. But you can start to see why the internet is replacing computer books with this example.

See all 19 customer reviews...

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Selasa, 09 Juli 2013

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Delmar's Standard Textbook of Electricity, by Stephen Herman

Packed with high-quality photos and illustrations, DELMAR'S STANDARD TEXTBOOK OF ELECTRICITY, 6e combines comprehensive coverage of basic electrical theory with practical "how to" information that prepares readers for real-world practice. The text covers all aspects of basic theory principles new learners need to know. Its clear presentation uses schematics and large illustrations to bring concepts to life, while examples throughout demonstrate how to do common tasks electricians perform. The Sixth Edition is updated to the 2014 NEC, offers an enhanced CourseMate interactive learning supplement and includes new coverage of AC servo motors, AC torque motors, motor nameplate data, RL time constants, AC waveforms, and more. An interactive online course mode called Mindtap that includes the entire text, multi-media assets, customization and social media options will be available.

  • Sales Rank: #3089 in Books
  • Brand: imusti
  • Published on: 2015-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x 10.00" w x 1.00" l, .0 pounds
  • Binding: Hardcover
  • 1024 pages
Features
  • Cengage Learning

About the Author
Stephen L. Herman is a retired electrician and teacher with more than 30 years of experience to his credit. A seasoned author, his reader-friendly textbooks on electricity and mathematics are popular with students and instructors alike. For two decades Mr. Herman was lead instructor for the Electrical Technology Curriculum at Lee College in Baytown, Texas, where he received an Excellence in Education Award from the Halliburton Education Foundation. He also taught at Randolph Community College in Asheboro, N.C., for nine years and helped establish an electrical curriculum for Northeast Texas Community College in Mount Pleasant, Texas. His additional publications include ELECTRIC MOTOR CONTROL, ELECTRICITY AND CONTROLS FOR HVAC/R, INDUSTRIAL MOTOR CONTROLS, UNDERSTANDING MOTOR CONTROLS, ELECTRONICS FOR ELECTRICIANS, ELECTRICAL WIRING INDUSTRIAL, ALTERNATING CURRENT FUNDAMENTALS, DIRECT CURRENT FUNDAMENTALS, ELECTRICAL STUDIES FOR TRADES, ELECTRICAL PRINCIPLES, ELECTRICAL TRANSFORMERS AND ROTATING MACHINES, EXPERIMENTS IN ELECTRICITY FOR USE WITH LAB VOLT EQUIPMENT, THE COMPLETE LABORATORY MANUAL FOR ELECTRICITY, and PRACTICAL PROBLEMS IN MATHEMATICS FOR ELECTRICIANS.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Errors on theory/physics
By Darrin
The author may be an experienced electrician, but he's made many errors in explaining the physics which will likely confuse students. One blatant example is the "left hand rule" for determining the polarity of an electromagnet. With conventional current, which is explicitly used, it's the opposite -
you use the right hand rule. There's even an (incorrect) illustration on this. There are also issues with power vs. energy, units, and magnetic flux vs fields. It's clear that this book did not have a detailed technical review.

0 of 0 people found the following review helpful.
Five Stars
By Pedro Garcia.
good

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
It came in perfect condition

See all 51 customer reviews...

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[U206.Ebook] Free PDF The Frugal Gourmet Cooks with Wine, by Jeff Smith, Corbet Clark

Free PDF The Frugal Gourmet Cooks with Wine, by Jeff Smith, Corbet Clark

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The Frugal Gourmet Cooks with Wine, by Jeff Smith, Corbet Clark

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The Frugal Gourmet Cooks with Wine, by Jeff Smith, Corbet Clark

The popular author of the 700,000 copy bestseller The Frugal Gourmet now offers this companion book to the new 26-part national public television series, "The Frugal Gourmet Cooks With Wine." Includes over 400 recipes and tips on choosing, storing, and matching food with wine. Black-and-white illustrations.

  • Sales Rank: #564539 in Books
  • Brand: William Morrow and Company, Inc.
  • Published on: 1986-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.25" l,
  • Binding: Hardcover
  • 447 pages
Features
  • Great product!

Most helpful customer reviews

24 of 24 people found the following review helpful.
A Favorite In My Kitchen
By Catherine Garcia
Jeff Smith has always been an influence on my cooking from the first time I saw him on television. I was very excited to get this book many, many years ago and it has been a staple in my kitchen ever since. This is a cookbook focused on using wine in virtually every recipe. That made it dear to my heart right away.
The book begins with an introduction where the author considers the properties of wine as food. He goes on to discuss romanticizing wine and concerns about alcohol. The introduction is, like all of Jeff Smith's writing, peppered (pun intended) with personal anecdotes that always bring a smile to the face.
The book then moves on to a section filled with cooking hints and tips. The author discusses various pieces of kitchen equipment, cooking terms and various definitions. A brief discussion of herbs follows, although I believe he could fill an entire book with this type of wisdom about the culinary use of herbs. The section is completed with information about the TV series and a few hints on entertaining.
The next chapter opens with another wonderful anecdote. Unlike many dry cookbooks, this one is filled with life and warm commentary. The author discusses wine and how it relates to history, theology, healing and cooking. This is no mere cookbook filled with indexed recipes and little else.
Finally, the recipes begin. The first section includes a variety of "tapas". 15 different tapa ideas are offered, although only 3 are actual recipes. 4 more appetizer recipes follow including a recipe for zucchini fritters that are simple and are simply out of this world.
A chapter on soups is next and opens with comments on adding wine. Simple instructions for making various stocks (without wine) are included. Mr. Smith includes a recipe for minestrone soup that, while challenging compared to many of the other recipes in the book, is beyond description. Recipes for various chowders and soups total 13 recipes in this chapter.
The next chapter deals with fish and shellfish and I must confess that I have rarely used recipes from this section. 11 recipes include one I have made. The scallops in cheese sauce was easy to make and tasted wonderful, although I was loathe to try it the first time.
The next chapter proves that wine and salad do 'go together'. A variety of simple dressing recipes even includes a recipe for mayonnaise. The 17 recipes include one for a tuna and potato salad in pesto that sounds odd but is delicious. A far cry from 'tuna helper'.
The next chapter moves through pasta, rice and dumplings. 12 pasta recipes and includes the sultry 'Hooker's Pasta'. Only 5 recipes wait in the rice section and the green rice recipe is a favorite at our table. Only 5 dumpling recipes follow but it was from this book that my dumpling making began. Semolina, polenta and German dumplings are all simple to make from the pages of this book.
Mr. Smith's well known love for poultry is well represented. Chicken is first with 10 recipes. I have used more than half of those recipes with some frequency. I think each recipe from this section has passed through my kitchen at one time. The 5 duck recipes have seen far less use. Duck is not popular in our house so it is hard to judge these recipes. Knowing Mr. Smith's talent I am certain they are perfect. Turkey rounds out the poultry with a single recipe I have yet to attempt.
The chapter on "confits" is next. Growing up we called this "potted meat". Only 6 recipes are offered, but they are in the true spirit of the 'frugal gourmet'.
Beef (8 recipes), pork (7 recipes), lamb (6 recipes, including 1 for curry powder) and even rabbit (5 recipes) are also covered. 4 marinades are offered. 8 recipes for sausage might not be the healthiest choice. Each recipe I have tried has been wonderful.
A small section about veggies includes 12 recipes. The carrots in vermouth is recommended by all of my friends. A short section about the eggplant includes 8 recipes. I would have easily ignored this section were it not for the television program that accompanied it. I was convinced to try something new and was rewarded with these recipes.
The next chapters deals with a topic near my stomach. The sauce recipes range from a basic brown sauce to a white cheese sauce that stirs my hunger even as I type. The tomato and garlic sauce is simple. It has served as the base for many other sauces I have created. 8 recipes in total offer sauces for most occasions.
4 recipes for "molded dishes" have held little interest for me, but the ice cream bombe is simple and fun. Never one to ignore simple aspects of life, Mr. Smith even includes 10 sandwich recipes and 3 for casseroles.
A short section on "tabletop cooking" (with 3 recipes) introduces a section on international cooking kicked off with China. The author introduces the basic concepts of the Chinese kitchen and the use of wine. The 10 recipes in the Chinese section are merely a prelude to the Chinese cooking series that was to come later.
A mere 6 recipes are found in the French section. That is surprising considering the wine theme. Perhaps so much had been said on the topic in other books. 10 recipes are found in the Italian section and the spareribs in gravy is recommended if you enjoy pork.
Though I am not a fan of Japanese food, I did find the 13 recipes interesting and have made several of the sauces from the book. A mere 4 Spanish recipes finish the international section.
10 recipes comprise the "wine specialties" sections. Such oddities as garlic wine and wine jellies are discussed. A section about coffee follows and includes 6 different recipes.
Finally desserts are discussed. After a two page discussion of the topic in general, the author dives in with 5 wine desserts and 6 ice cream recipes.
The conclusion of the book covers many aspects of wine selection, opening wine and other general wine tips. Although not a dedicated book about wine, some of the tips from this section were insightful.
My copy of this book is worn and dog eared which I consider a tribute to Mr. Smith's recipes and research. If you have never read a Jeff Smith book before, this is a perfect first choice. If you do not like wine you will still find many valuable ideas in the book. Those who do enjoy wine will find a new treat with every turn of the page.

0 of 0 people found the following review helpful.
Two Stars
By phyllis hite
not as expected not as many recipies as i thought

7 of 7 people found the following review helpful.
A Favorite In My Kitchen
By Catherine Garcia
Jeff Smith has always been an influence on my cooking from the first time I saw him on television. I was very excited to get this book many, many years ago and it has been a staple in my kitchen ever since. This is a cookbook focused on using wine in virtually every recipe. That made it dear to my heart right away.
The book begins with an introduction where the author considers the properties of wine as food. He goes on to discuss romanticizing wine and concerns about alcohol. The introduction is, like all of Jeff Smith's writing, peppered (pun intended) with personal anecdotes that always bring a smile to the face.
The book then moves on to a section filled with cooking hints and tips. The author discusses various pieces of kitchen equipment, cooking terms and various definitions. A brief discussion of herbs follows, although I believe he could fill an entire book with this type of wisdom about the culinary use of herbs. The section is completed with information about the TV series and a few hints on entertaining.
The next chapter opens with another wonderful anecdote. Unlike many dry cookbooks, this one is filled with life and warm commentary. The author discusses wine and how it relates to history, theology, healing and cooking. This is no mere cookbook filled with indexed recipes and little else.
Finally, the recipes begin. The first section includes a variety of "tapas". 15 different tapa ideas are offered, although only 3 are actual recipes. 4 more appetizer recipes follow including a recipe for zucchini fritters that are simple and are simply out of this world.
A chapter on soups is next and opens with comments on adding wine. Simple instructions for making various stocks (without wine) are included. Mr. Smith includes a recipe for minestrone soup that, while challenging compared to many of the other recipes in the book, is beyond description. Recipes for various chowders and soups total 13 recipes in this chapter.
The next chapter deals with fish and shellfish and I must confess that I have rarely used recipes from this section. 11 recipes include one I have made. The scallops in cheese sauce was easy to make and tasted wonderful, although I was loathe to try it the first time.
The next chapter proves that wine and salad do 'go together'. A variety of simple dressing recipes even includes a recipe for mayonnaise. The 17 recipes include one for a tuna and potato salad in pesto that sounds odd but is delicious. A far cry from 'tuna helper'.
The next chapter moves through pasta, rice and dumplings. 12 pasta recipes and includes the sultry 'Hooker's Pasta'. Only 5 recipes wait in the rice section and the green rice recipe is a favorite at our table. Only 5 dumpling recipes follow but it was from this book that my dumpling making began. Semolina, polenta and German dumplings are all simple to make from the pages of this book.
Mr. Smith's well known love for poultry is well represented. Chicken is first with 10 recipes. I have used more than half of those recipes with some frequency. I think each recipe from this section has passed through my kitchen at one time. The 5 duck recipes have seen far less use. Duck is not popular in our house so it is hard to judge these recipes. Knowing Mr. Smith's talent I am certain they are perfect. Turkey rounds out the poultry with a single recipe I have yet to attempt.
The chapter on "confits" is next. Growing up we called this "potted meat". Only 6 recipes are offered, but they are in the true spirit of the 'frugal gourmet'.
Beef (8 recipes), pork (7 recipes), lamb (6 recipes, including 1 for curry powder) and even rabbit (5 recipes) are also covered. 4 marinades are offered. 8 recipes for sausage might not be the healthiest choice. Each recipe I have tried has been wonderful.
A small section about veggies includes 12 recipes. The carrots in vermouth is recommended by all of my friends. A short section about the eggplant includes 8 recipes. I would have easily ignored this section were it not for the television program that accompanied it. I was convinced to try something new and was rewarded with these recipes.
The next chapters deals with a topic near my stomach. The sauce recipes range from a basic brown sauce to a white cheese sauce that stirs my hunger even as I type. The tomato and garlic sauce is simple. It has served as the base for many other sauces I have created. 8 recipes in total offer sauces for most occasions.
4 recipes for "molded dishes" have held little interest for me, but the ice cream bombe is simple and fun. Never one to ignore simple aspects of life, Mr. Smith even includes 10 sandwich recipes and 3 for casseroles.
A short section on "tabletop cooking" (with 3 recipes) introduces a section on international cooking kicked off with China. The author introduces the basic concepts of the Chinese kitchen and the use of wine. The 10 recipes in the Chinese section are merely a prelude to the Chinese cooking series that was to come later.
A mere 6 recipes are found in the French section. That is surprising considering the wine theme. Perhaps so much had been said on the topic in other books. 10 recipes are found in the Italian section and the spareribs in gravy is recommended if you enjoy pork.
Though I am not a fan of Japanese food, I did find the 13 recipes interesting and have made several of the sauces from the book. A mere 4 Spanish recipes finish the international section.
10 recipes comprise the "wine specialties" sections. Such oddities as garlic wine and wine jellies are discussed. A section about coffee follows and includes 6 different recipes.
Finally desserts are discussed. After a two page discussion of the topic in general, the author dives in with 5 wine desserts and 6 ice cream recipes.
The conclusion of the book covers many aspects of wine selection, opening wine and other general wine tips. Although not a dedicated book about wine, some of the tips from this section were insightful.
My copy of this book is worn and dog eared which I consider a tribute to Mr. Smith's recipes and research. If you have never read a Jeff Smith book before, this is a perfect first choice. If you do not like wine you will still find many valuable ideas in the book. Those who do enjoy wine will find a new treat with every turn of the page.

See all 26 customer reviews...

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Sabtu, 06 Juli 2013

[P168.Ebook] PDF Download Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz

PDF Download Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz

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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz



Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz

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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics), by V. Kumar, Werner Reinartz

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

  • Sales Rank: #3444774 in Books
  • Brand: Brand: Springer
  • Published on: 2012-10-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .94" w x 7.01" l, 1.57 pounds
  • Binding: Hardcover
  • 379 pages
Features
  • Used Book in Good Condition

Review

From the reviews of the second edition:

“I highly recommend this book, for everyone that works or study marketing, business strategy or is interested in CRM, it’s a must have! The book provides a nice integration of academic thinking and practical CRM strategy and implementation. On the end of each chapter the authors included a Reference list, which is great specially if you are using the book for research and also on chapter 4 they have some exercises questions.” (inspireandaction.wordpress.com, 2013)

Review

"This is the book that the marketing field has been waiting for. Kumar and Reinartz have taken the confusion out of CRM. Their exposition of CRM theory and practice is definitive, original and illustrated with actual cases. This is the kind of book that belongs in the training of every professional marketer." - Philip Kotler, Kellogg School of Management

"A very comprehensive textbook on CRM and database analytics and written by a pair of top academic authorities in marketing. What I really liked about this textbook was its student friendly style with lots of real world examples and strong analytics!" - Jagdish N. Sheth, Charles H. Kellstadt, Professor of Marketing, Goizueta Business School, Emory University, Atlanta, GA

"[The authors'] key concern is the management of profitable customer relationships. This book provides a nice integration of cutting edge academic thinking and practical CRM strategy and implementation. As such, it provides rigor with relevance..." - Michael Braekler, Head of Customer Relationship Management, BMW Group Germany

"This book provides an insightful roadmap to make your CRM strategy successful. It will be an indispensable reference for those seeking transformational changes within a more efficient customer centric approach in their business strategy." - Jean-Christophe Tellier, CEO Novartis Pharma Belgium

From the Back Cover

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Five Stars
By Lauren Langhorne
This man is a genius!

2 of 5 people found the following review helpful.
book - CRM
By Martin
Excelent delivery.
Nice book with good information about CRM and Marketing strategy.
I need this book for my study at university in Czech republic.

Thanks for that book.

See all 2 customer reviews...

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