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In ABANDON THE ORDINARY, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable
leadership brands that will stand apart from generic imitations.
- Sales Rank: #1419811 in Books
- Published on: 2010-09-14
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x 1.00" l, 2.00 pounds
- Binding: Hardcover
- 207 pages
- Are you ready to Abandon the Ordinary? That's the first step toward becoming God's brand of leader
- PRIMARY AUDIENCE - This book reaches out to all readers interested in exploring Christian leadership, whether they are seeking new ways to be effective in their current roles or thinking about the possibilities for future leading positions.
- JOINT PUBLICATION - ACU Press and Leafwood Publishers are working together to publish Abandon the Ordinary, a work that communicates the experience of a scholar and professional coming out of the classroom and into the general market.
- SEASONED AUTHOR - Richard has published extensively, with nearly thirty articles on marketing and service leadership in leading journals including Journal of Services Marketing, Regent Business Review, European Journal of Marketing, and many others.
- Dr. Richard S. Lytle has long been passionate about developing leadership that truly matters. He is the dean of the College of Business Administration at Abilene Christian University, a professor of marketing at ACU, a partner in LJL Consulting, International, and the president of The Lytle Group, an independent marketing firm. He also has experience as a marketing representative, finance supervisor, and senior analyst, and he has served on a number of boards, cabinets, and planning committees for both nonprofit and for-profit businesses. Through all these roles, he has worked hard to be a strong leader himself, and he believes in identifying and cultivating leadership in others. Richard and his wife, Jeanne, have three daughters: Kelly, Hannah, and Michelle.
About the Author
Dr. Richard S. Lytle has long been passionate about developing leadership that truly matters. He is the dean of the College of Business Administration at Abilene Christian University, a professor of marketing at ACU, a partner in LJL Consulting, International, and the president of The Lytle Group, an independent marketing firm. He also has experience as a marketing representative, finance supervisor, and senior analyst, and he has served on a number of boards, cabinets, and planning committees for both nonprofit and for-profit businesses. Through all these roles, he has worked hard to be a strong leader himself, and he believes in identifying and cultivating leadership in others. Richard and his wife, Jeanne, have three daughters: Kelly, Hannah, and Michelle.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Make your life and leadership stand out from the crowd
By Craig T. Owens
Ordinary. Plain. Generic. Non-descript. Boring. According to Richard S. Lytle in Abandon The Ordinary, these words should never be the descriptors for those who want to create a distinctive brand of leadership for their business, family, or church. And they should never, ever be used to describe Christians.
Dr. Lytle is a business professor, so he comes at this topic from a distinctly business paradigm. But make no mistake: this is not a dry academic treatise. Abandon The Ordinary is an exciting and practical way to develop a distinct, unique brand for your life. In the opening chapter, Dr. Lytle quotes -
"To make ordinary that which God calls life and use your gifts and capacities for nothing is to prostitute great potential. Jesus Christ came into the world to convict us not so much of our transgressions but of our possibilities and to deliver us from an empty way of life. ...God must become ill at times when He sees us so trivial, so paltry, thinking such little things, when such great and honorable and glorious things are there in front of us." - Jim McGuiggan
This is such a refreshing viewpoint for so many people who have bought-in to the "cookie cutter" mentality that says every business should operate like this, or every family should look this way, or every Christian must behave like such-and-such.
To help aide the reader in developing a distinctive, far-from-the-ordinary brand, Dr. Lytle has included several worksheets at the back of the book, which will help you apply the methods about which he teaches. I'm looking forward to utilizing this helpful tool.
If you're tired of ordinary, Abandon The Ordinary will be a welcomed book for your library.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great read!
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